The 21st-century business has had to cope with a lot of extra variables that businesses of past centuries never had to consider. The East India Company of England never had to worry about its social media image, and Zenith Television didn’t have to ensure it had a good website.
But if you run a business today, whether it’s consumer or B2B, the Internet and your connection to the online world can be a vital part of your marketing, promotion, and even transactions. That’s why, even for a small business, it’s important to ensure your online activity is properly maintained. If you’re finding it difficult to find the time yourself, think about getting some help in one of the following areas:
Email is a vital mode of communication today, and while you’ll probably want to manage your business mail with vendors, partners, and other contacts, email is also often the way to promote yourself, reach out to customers, and handle customer inquiries.
Sometimes the marketing and promotional aspects of email, while important, can be very demanding. Handling mailing lists, finding the time to send out promotional mail, and even dealing with an influx of mail can feel overwhelming at times. With proper help, however, this important channel of communication can be kept open, active, and, most important of all, responsive.
Today, a website isn’t just a gimmick; it’s a combination sales brochure, shopfront and business card that is often the first impression many people will have of your business. This means your website needs to be online and functional. If you have the kind of business with a rotating inventory of new products to offer, it also needs to be up to date.
Managing your website is important, but it does take time and a little bit of technical know-how. Fortunately, managing your website by yourself is much easier to do with today’s user-friendly tools than it was 10-20 years ago, but it still takes some experience and skill to do this well and do it quickly. Good website management is all about ensuring good “health,” with a responsive website that stays online, but it can also be about good content, such as an updated inventory, or even a blog.
A relatively recent entry in online presence, social media has quickly risen to become one of the more important means of marketing and promotion. The good news is, social media marketing can be free, though there are paid options for more aggressive marketing if you want it.
The bad news is that social media management—especially effective management—can be a fulltime job in and of itself. Social media moves quickly, but when trends appear, capitalizing on them with speed and agility can often yield impressive marketing results. If you’re not confident about your social media management skills, find someone who is, because this can make a real difference.
If you want an effective online presence, but you don’t want to worry too much about maintaining it, we can help. Contact Admin Boutique, and we can help manage this important aspect of your business image.