Simplicity is the answer to every complex question in the world. The now-well known Occam’s Razor principle––that statements or arguments with the fewest assumptions (i.e., the simplest ones!)––has not only powerfully reasoned its way into the field of marketing, but also has much insight to offer in many other facets of business. We should remember and apply it.
Before proceeding further, let’s take a quick glance at the statistics:
62% of employees who maintain simple profiles are real brand pushers
64% of customers pay more if they have simpler buying experiences
61% of consumers recommend a brand if they provide simpler experiences and straightforward and clear communication
Here are 5 comprehensive reasons that help to explain those numbers, and that provide the “why” in our decision to opt for simplicity.
Simplicity Establishes Trust
Marketers today understand the fact that gaining and maintaining the trust of their customers is of paramount importance. To be authentic and informative for customers is to make things simple. Conveying relevant product information to people and focusing on building trust with them are both dependent on your ability to “fit” into the day-to-day lives of said people. This means that brands that can simplify the decision-making process for customers can also gain trust more easily.
Simplicity Eases Comparison and Relatability
Not only should simplicity help the act of comparing the same products in different ranges become easier for customers, but it should also allow the customers to relate to the brand––and to buy it for their specific needs. As a marketer, you should be able to equip your customers with tools of comparison and the most relevant product features in a very straightforward way. This way you can ensure that your potential customers have the liberty to follow you without any second thoughts or guesses.
Simplicity Helps You Sell with Conviction
Simplicity delivers value for your business at every stage. By ensuring that you remain simple enough to be approached and understood by customers, your USP will receive an upswing. Always remember that your business soars higher when your customers understand what you stand for in the highly saturated market. When your sale and working ethos are clear to your target audience, you have an impact that can stay ingrained in the mind of that group. And when you are successful in making room for yourself in the consumer psyche, you can sell with conviction and authority.
Simplicity Creates a Loyal Customer Base
Understanding your customer needs and providing ready solutions that can be utilized simply always pays in the long run. Customers always opt for such product/services where they can do so, without any motivation to decipher some ancient rune. This is to say that you get a loyal customer base when you are loud and clear about the basics: what you provide and in what manner.
Simplicity Makes Your Image Credible
Brand imaging is not limited to big banner marketing or killer advertising tactics. It includes your ability to place yourself in the shoes of your customers. Brands who make it simple for their customer to find them online and that can communicate effectively, make it easy for people to purchase a product on any platform––thus adding to your credibility in an organic way. You can’t manufacture that credibility!
All Hail Simplicity.
Written by Harsimran Kaur