2Dec
Efficacy in Branding, and Building, Your Business

Efficacy in Branding, and Building, Your Business

Over the last few years, the discipline of branding has changed entirely. Today, businesses believe more in offering customers an experience, rather than enticing them to spend their money with attractive logos or clever ...Read More

1Nov
5 Ways Simplicity Boosts Your Business

5 Ways Simplicity Boosts Your Business

Simplicity is the answer to every complex question in the world. The now-well known Occam’s Razor principle––that statements or arguments with the fewest assumptions (i.e., the simplest ones!)––has not only...Read More

17Oct
Simplicity: What Every Business Talks About And Few Achieve

Simplicity: What Every Business Talks About And Few Achieve

According to the Global Brand Simplicity Index Report 2017, 64% of customers opt for a “simple” customer experience. It should seem obvious that people today prefer those companies or products that can help them with their decision...Read More

17Sep
What Is Web Presence and Why It Matters!

What Is Web Presence and Why It Matters!

First things first. Web presence, online presence, internet presence and virtual presence are all the same. Web presence simply means to be present in the online world and it is important to not be merely present, but become a vigorous force to...Read More